Piaget at the 25th Biennale des Antiquaires in Paris - Interwatches.com Blog

Thursday 10 June, 2010 - 11:50 AM EDT

Piaget at the 25th Biennale des Antiquaires in Paris

September 15th – 22nd 2010

Since 1962, when the first Biennale or Antiques Fair was held in Paris, the Grand Palais has regularly welcomed (once very two years, as its French name implies) one of the finest international art events. Pierre Vandermersh, President of the National Union of Antique Dealers, first had the idea of this Antiques Fair in the late 1950s. The support of André Malraux, the iconic Minister for Cultural Affairs under General de Gaulle, enabled him to bring his project to fruition.
Inaugurated in 1900 at the World Fair, the Grand Palais is undoubtedly one of the world’s most prestigious exhibition centres. The restoration work undertaken between 2001 and 2007 now enables the Biennale to spread over a full 13,500 square metres within this exceptional Palace of Fine Arts.
The Piaget booth is located right in the middle of the Allée des Joailliers (Jewellers’ Avenue), at the centre of the Grand Palais beneath the 45 metre-high glass dome.


"Piaget, a tradition of excellence"
Piaget’s first participation in the Biennale des Antiquaires in Paris is a natural continuation of the brand history. The tradition of prestige and excellence cultivated by Piaget since its founding in 1874, combined with its creativity and its successive encounters in the world of Art make it a first-class player in this event. From the famous ultra-thin hand-wound Calibre 9P to the 600P world-thinnest shaped tourbillon movement, the exceptional talent of the Maison Piaget lies in its ability to perpetually reinvent time-honoured techniques, to inspire dreams by creating surprises and emotions around gold and diamonds. In the late 1950s, jewellery began acquiring increasing importance for Piaget, with the appearance of jewellery-watches. In the 1960s and 1970s, the brand’s penchant for boldness was expressed fully and freely, creating an inimitable style and an immediately recognisable identity. The brand brought extravagance to the extremely traditional world of watchmaking by introducing hard stone dials, cuff-watches, ring-watches and amazing sautoir-necklace watches.
Piaget was one of the first companies to combine Haute Horlogerie and Haute Joaillerie, to create watches that were pieces of jewellery and vice versa. To look at time differently, as a precious entity that deserves the finest materials and the most accomplished expertise. To combine watchmaking know-how acquired through over 135 years with a constantly pioneering spirit. That was what led the brand in the 1960s to acquire workshops specialising in goldsmithing and precious stones in order to gain complete control of its production. Today, Piaget is a fully integrated watch manufacturer encompassing over 40 crafts and professions dedicated to the subtle and refined arts of Haute Horlogerie and Haute Joaillerie.





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