Thursday 07 October, 2010 - 09:00 AM EDT
The story of the prestigious brand
To celebrate its 150th anniversary, Chopard has decided to tell the story of its prestigious past by releasing a book entitled "Chopard, the Passion for Excellence", written by SalomÃ© Broussky. This richly documental publication, enlivened with stunning original photographs by Helmut Stelzenberger, retraces the history of Chopard since its founding in 1860, presents its exceptional development, and offers an unusual prospective on this independent and visionary family business that associates high-precision watchmaking with daringly creative jewellery-making.
A taste for excellence, the pursuit of quality, creativity, innovation, independence and human respect are all depicted in detail in this book featuring an original and elegant graphic design.
From the first Happy Diamonds to the latest Haute Joalillerie creations and the ultra sophisticated L.U.C Watches, two generations of the Scheufele family have forged Chopard's worldwide success. Karl and Karn Scheufele first of all, who revived the brand by buying it up in 1963, and were joined in 1985 by their children Caroline Gruosi-Scheufele and Karl Friederich Scheufele.
Chopardâ€™s Watches at Interwatches!
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