Hublot to partner with Ferrari - Interwatches.com News

In a comprehensive agreement covering all the activities of Ferrari and Hublot, these two world known top brands have come together and announced their partnership for licensing and sponsorship this week.

The agreement, announced on November 5th, will bring together Hublot as the watchmaking partner of Ferrari in a genuine exchange between the two brands. The agreement includes clauses for every activity of both Ferrari and Hublot. The agreement was announced jointly by Jean-Claude Biver, CEO of Hublot and Luca de Montexmolo, President of Ferrari SpA, at the Mugello international circuit near Florence.

We are assuming that the days of the Panerai Ferrari collections are over as Hublot has now become the exclusive watchmaking partner of all Ferrari’s activities. Hublot will now then be Official Watch and Timekeeper fo Ferrari, Official Timekeeper and Official Watch of Scuderia Ferrari, Official Timekeeper of the Ferrari Challenge, and partners in Ferrari special events.

Ferrari’s president, Luca Cordero de Montezmolo stated that the exclusivity, technology, passion, and style that Hublot and Ferrari share are the core values that made the partnership possible and sees the partnership as an milestone for both companies. Hublot’s CEO alsoo commented that the collaboration is rich in a host of synergies and will give Hublot a massive boost along the road.

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