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Tuesday 20 December, 2011 - 12:00 PM EST

Hublot new manufacturing innovation

The firs scratch-resistant 18k gold alloy

Directly from the Hublot Manufacture in Nyon, Jean-Clause Biver, Hublot’s CEO, and Andreas Mortesen, a Professor at the Swiss Federal Institute of Technology Lausanne, unveiled a range of brand new alloys.

These new gold alloys are set to revolutionize the characteristics of precious materials and may also pave the way for a new alloys to be used in the high-tech industry. This new alloy is the result of three years of collaboration an research to create a completely new type of noble gold, making Hublot gold the hardest in the world.

All components of this material are produced using a complex process and the ceramic i also highly refractory, making ti harder at very hight temperatures. This creates a rigid, porous structure without altering its shape and then molten liquid gold is injected under very high pressure.  

Hublot has now passed the experimental stage for its new gold and acquired the means to produce the new material entirely in its own Manufacture, thanks to a high-tech foundry enabling processes such as refractory ceramic sintering and high pressure metal casting. The first watches made from Magic Gold will be presented at BaselWorld 2012.

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