Panerai builds a strong presence in South Florida

Wednesday 23 November, 2011 - 15:00 PM EST

Panerai builds a strong presence in South Florida

New Boutiques in Bal Harbour and Palm Beach

Officine Panerai continues to expand its presence in the US, and in South Florida in particular, as this month the leading Italian matchmaker opened two new boutiques in Bal Harbour and Palm Beach.

Placed at a high-end destination, Bal Harbour boutique is set at the Bal Harbour Shops and the one on Palm Beach on the much celebrated Worth Avenue. These two new boutiques join Panerai's existing boutique in Boca Raton's Mizner Park to further serve Panerai customers in this important regional market.

The new Panerai boutiques showcase a simple, classic Italian-style atmosphere, designed in honor to the historic association between Officine Panerai and the Italian Navy. The shapes and materials used throughout the boutique recall the world of the sea: simple lines alternate with wave-like structures, and all materials are derived from glass, white marble, steel and specially-treated teak, most of which were imported from Italy.

Panerai's Bal Harbour boutique is located at 9700 Collins Avenue, Bal Harbour, FL 33154 and its Palm Beach boutique is located 150 Worth Avenue, Palm Beach, FL 33480. Both boutiques will offer a selection of limited edition watches, with a particular focus on the models fitted with movements which are exclusively manufactured by Officine Panerai.

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